Vertex is an Israeli logistics company offering innovative solutions in the field of freight forwarding. Specializing in the expedited shipping of goods worldwide, the company leverages advanced technologies to ensure the safety and efficiency of its operations. With a personalized approach to each client, Vertex guarantees the optimization of logistics processes and the reduction of costs.
My task was to create branding for the Israeli logistics company Vertex. I developed the name, slogan, and visual style, including the logo and color palette. I also defined the brand's key values and vision to strengthen its market position as an innovator in logistics.
The logo I designed is a geometric play of shapes suggesting dynamism and precision, reflecting the nature of the logistics industry. The overlapping elements could symbolize the interconnectedness of global trade routes and the multiple layers of service that logistics involves. The choice of a green color palette hints at efficiency and a commitment to sustainability, important values in the modern shipping and transportation sectors. The overall angular design conveys a sense of movement and forward-thinking, aligning with the innovative spirit of the company.
